I used to love Pinterest as much as the next person. I mean, I’ve been on it long enough that I was able to use just the word ampersand as my username. I don’t use it as much as a lot of people, but that’s fine. I’m more involved with Tumblr, of which Pinterest is basically a less interesting, less community-oriented version. However, since I recently learned that Pinterest is the third most popular social network, behind Facebook and Twitter, I decided I should pick it up again. And I’m an Etsy seller, have been for about a year, so I figured that I could amp up my marketing over there and do a little bit of self-promoting for my favorite items that I’ve made.
This was about a month ago. And after only a few short weeks of dealing with Pinterest users’ blatant disrespect for my craft, I’m about ready to throw in the towel. Of course, I feel obligated to stay on, since social media awareness is part of my personal brand, but I’m not thrilled about it. If I were just an average user, I don’t think I’d have these problems. But as a budding Etsy seller, I have more than a few bones to pick with Pinterest.
First, remember Pinterest’s copyright issues drama a few weeks ago?
The drama where they had to change their terms of service so they didn’t read that whoever pinned an image had to own rights to it? I mean, Tumblr is pretty rampant about copyright infringement as far as images go (hello, .gif files), but when the images being posted to Pinterest are from a small, not immediately recognizable source, it makes it that much harder to track down the original owner.
“That looks so easy! I could whip that up, no problem.”
In my pinning adventures, I’ve noticed three types of repins:
- People who repin, leaving my original commentary and link
- People who repin, deleting the link to my Etsy and replacing my commentary with the above bolded.
- People who repin onto a DIY board that consists of wire wrapping tutorials and crafts
While the first pinner is my favorite, obviously, the third pinner is someone I can respect. I’m not going to say I don’t find inspiration on social networks, because that would be a lie, and if someone who works in the same way I do finds inspiration in something I’ve done, I’m okay with that. We’re in this together, and while maybe he or she is my competition, I don’t necessarily feel threatened by that. We live in an era when DIY is coming back and I love the spirit of camaraderie that comes with that.
“Why are you complaining? It’s free advertising! You should just get over it!”
Well, I’m glad you asked. While I do get marginal traffic from Pinterest (and by marginal I mean less than 50 total referrals over a month, far fewer than my other networks), it’s not proportionate to the amount of views, repins, likes, etc., that I get on Pinterest. I don’t expect every user to click through. But Etsy has a strong stats program in place, and I can see exactly how many of my referrals are from Pinterest – and it’s not many. Compared to how many referrals I get from Facebook and Tumblr, it’s shockingly low.
I know that the percentage of users who can (and will) actually recreate my designs is quite small, but I haven’t seen that other percentage turn into sales – or even site views. And that’s partially where we come back to people removing the link to my store in their repins, see? In addition, I can’t tell you how many times I see people post to Facebook or other social networks pictures they found on Pinterest, no source included. If I saw someone posting a picture of something from my Etsy to someone else’s Timeline without crediting me, I would be frustrated – but it may not even be the poster’s fault, if the person they pinned it from deleted the source link.
Pinterest can be great advertising. It’s true. I’ve seen sellers go through the roof off of a pin before, but that’s the exception, not the rule. And Pinterest can make it easier to find what you’re looking for on Etsy, especially if you’re looking for something pretty common and you don’t want to have to sift through pages and pages. But, for me at least, it doesn’t even out. For small sellers trying to distinguish themselves in a market where anyone can use cheap materials and try to make a quick buck, having the link to their work included can literally make all the difference.
Also, the number of people who have told me and other sellers to “just get over it.” I just can’t with that kind of attitude, you know? I just cannot. How rude is that?
My big beef with Pinterest is that it’s not very friendly to small sellers like myself. My Etsy is a third of my income right now – a disproportionately small third, but it’s there – and when someone strips my pin of the link, it directly hurts me. I think it’s a great concept and clearly the rest of the world does, too, but I can’t decide if it’s worth it. Sometimes I want to delete my boards, and sometimes I want to make a pre emptive strike and pin my work first so that I know, at least on my pin, the source is included. Usually I take the second tack, but Pinterest has always made me vaguely uncomfortable. I know they’re going through growing pains right now and I hope they can make it more friendly to the people whose hard work is being pinned.
What do you think? Are you a seller who’s had success, or are you similarly frustrated? If you’re a pinner, what do you think is appropriate for repinning? And while we’re talking about Etsy, remember that you can use code FRIDAY13 through Saturday to receive 30% off your order! I just put up a bunch of new things in the last few days, so…check it out. And feel free to pin, as long as you leave the link 🙂